Products | Clickable.com

Clickable’s immediate activation and intuitive user experience make it easy to manage pay-per-click marketing across all major ad networks. Powerful recommendations and reporting make you more efficient, effective and confident with your search advertising – even at first login.

Comments:

• Great tool for bigger Search Engine Marketing campaigns posted by Andy Brudtkuhl

Tags: web strategy ppc advertising

Posted by: Andy Brudtkuhl

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Blubrry – Blubrry Powerpress

Nice option if you’re a WordPress Podcaster like we are!

Tags: createWOWmedia podcast podpress blubrry

Posted by: Doug Mitchell

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Web Strategy: How to Measure your Social Media Program

Situation:
You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this ‘new media’ program is worth it’s weight.

Challenges:
You see the immediate value of a community program but your management is unconvinced. Furthermore, the brand police and the traditional hard-liners don’t like your ‘open-thinking’ type of revolt. There may be other challenges too: lots of activity but few people, or you simply don’t know where to start.

Goals
Deliver a report that demonstrates the value of a social media program as well as helps you improve the program over time.

Comments:

• Great overview on how to measure the social media aspect of your business’s web strategy… posted by Andy Brudtkuhl

Tags: web strategy socialmedia getanewbrowser

Posted by: Andy Brudtkuhl

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Pancheros Integrates Twitter Into Stores

As far as I know Pancheros has become the first national chain of fast food restaurants to integrate Twitter promotion with their physical store locations. I am pretty happy about it, I feel like I helped get the effort going. I wonder how long it will be before McDonalds, Burger King and Taco Bell follow their lead.

Comments:

• Pancheros, a burrito restaraunt, is briding the gap between social media and its brick and mortar operations. Excellent web strategy posted by Andy Brudtkuhl

Tags: twitter pancheros getanewbrowser web strategy

Posted by: Andy Brudtkuhl

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Tracking Influence in Twitter | Web Analytics Demystified | Audience Measurement and Web Site Analysis Consulting

Tags: twitter tracking statistics socialmedia analytics tools measurement

Posted by: Shey Smith

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Local Search Optimization | Internet Marketing Strategy

The top web search results are buried by three local search results. If you’re a local business, and you want to get traffic, you’d better get placement in that ‘three box’ (or in some cases, ‘ten box’) that shows local results.

On the bright side, this version of universal search gives you yet another way to hop, skip and jump right past all the other web search results. All you need to know is how to best position your site for a local search listing.

Comments:

• Hyperlocal search strategy is an often underlooked market for many local businesses – especially the local service industry. If you are a plumber in Des Moines, IA and you aren’t in the “local listings” when you search “des moines, ia plumber” – than the people companies listed are stealing business from you… Even if you are the #1 organic search result posted by Andy Brudtkuhl

Tags: strategy web strategy search local hyperlocal internet marketing getanewbrowser

Posted by: Andy Brudtkuhl

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Top Secret: Get Your E-mails Opened – Email marketing tips

With floods of e-mail arriving every hour, most people are ruthless about deleting anything they even suspect won’t interest them. Not only that, they’re also just as likely to report unwanted e-mails as spam as they are to delete them. So if you’re not writing compelling subject lines that get the e-mails opened, all your hard work is lost.

Here are five tips for writing effective e-mail subject lines that can easily double the open (and click-through) rates on your next e-mail.

Tags: email marketing internet marketing web strategy getanewbrowser

Posted by: Andy Brudtkuhl

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Walmart Turns the Corner with “Energizing”

Rather than forcing the message with their own branded community, fake blogs, and corporate blogs, Walmart gets it right by creating a platform for customers and pundits to tell their story

Comments:

• How Wal-Mart got social media wrong and how they fixed it posted by Andy Brudtkuhl
• Andy, you may want to add the tag “groundswell” to your bookmark. posted by Chris Herbert

Tags: web strategy social media

Posted by: Andy Brudtkuhl

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Marketing and Social Media That Matters..the B2B perspective: groundswell

A chapter by chapter blook report on Groundswell. Features video, presentation and a link to FriendFeed room

Tags: groundswell

Posted by: Chris Herbert

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Marketing Tips for Twitter

Follow these ten basic strategies for improving your marketing effort on Twitter and you will notice a big difference in how much traffic Twitter can bring to your business. Marketing on Twitter is not difficult, but there are some basic rules that you need to follow if you want to be successful in such an endeavor. Whether you are selling a product or a service, or just trying to gain attention for your web presence, Twitter is an advantageous way to attract interest in who you are and what your company is all about.

Comments:

• Great tips on using twitter for social media marketing posted by Andy Brudtkuhl

Tags: twitter web strategy socialmedia marketing

Posted by: Andy Brudtkuhl

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