January 2009

Products | Clickable.com

by Andy Brudtkuhl on January 29, 2009

Clickable’s immediate activation and intuitive user experience make it easy to manage pay-per-click marketing across all major ad networks. Powerful recommendations and reporting make you more efficient, effective and confident with your search advertising – even at first login.

Comments:

  • Great tool for bigger Search Engine Marketing campaigns posted by Andy Brudtkuhl

Tags: web strategy ppc advertising

Posted by: Andy Brudtkuhl

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Blubrry – Blubrry Powerpress

by Andy Brudtkuhl on January 29, 2009

Nice option if you’re a WordPress Podcaster like we are!

Tags: createWOWmedia podcast podpress blubrry

Posted by: Doug Mitchell

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Web Strategy: How to Measure your Social Media Program

by Andy Brudtkuhl on January 29, 2009

Situation:
You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this ‘new media’ program is worth it’s weight.

Challenges:
You see the immediate value of a community program but your management is unconvinced. Furthermore, the brand police and the traditional hard-liners don’t like your ‘open-thinking’ type of revolt. There may be other challenges too: lots of activity but few people, or you simply don’t know where to start.

Goals
Deliver a report that demonstrates the value of a social media program as well as helps you improve the program over time.

Comments:

  • Great overview on how to measure the social media aspect of your business’s web strategy… posted by Andy Brudtkuhl

Tags: web strategy socialmedia getanewbrowser

Posted by: Andy Brudtkuhl

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Pancheros Integrates Twitter Into Stores

by Andy Brudtkuhl on January 29, 2009

As far as I know Pancheros has become the first national chain of fast food restaurants to integrate Twitter promotion with their physical store locations. I am pretty happy about it, I feel like I helped get the effort going. I wonder how long it will be before McDonalds, Burger King and Taco Bell follow their lead.

Comments:

  • Pancheros, a burrito restaraunt, is briding the gap between social media and its brick and mortar operations. Excellent web strategy posted by Andy Brudtkuhl

Tags: twitter pancheros getanewbrowser web strategy

Posted by: Andy Brudtkuhl

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Tracking Influence in Twitter | Web Analytics Demystified | Audience Measurement and Web Site Analysis Consulting

by Andy Brudtkuhl on January 29, 2009

Tags: twitter tracking statistics socialmedia analytics tools measurement

Posted by: Shey Smith

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Local Search Optimization | Internet Marketing Strategy

January 29, 2009

The top web search results are buried by three local search results. If you’re a local business, and you want to get traffic, you’d better get placement in that ‘three box’ (or in some cases, ‘ten box’) that shows local results. On the bright side, this version of universal search gives you yet another way [...]

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Top Secret: Get Your E-mails Opened – Email marketing tips

January 29, 2009

With floods of e-mail arriving every hour, most people are ruthless about deleting anything they even suspect won’t interest them. Not only that, they’re also just as likely to report unwanted e-mails as spam as they are to delete them. So if you’re not writing compelling subject lines that get the e-mails opened, all your [...]

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Walmart Turns the Corner with “Energizing”

January 29, 2009

Rather than forcing the message with their own branded community, fake blogs, and corporate blogs, Walmart gets it right by creating a platform for customers and pundits to tell their story Comments: How Wal-Mart got social media wrong and how they fixed it posted by Andy Brudtkuhl Andy, you may want to add the tag [...]

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Marketing and Social Media That Matters..the B2B perspective: groundswell

January 29, 2009

A chapter by chapter blook report on Groundswell. Features video, presentation and a link to FriendFeed room Tags: groundswell Posted by: Chris Herbert Read Original

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Marketing Tips for Twitter

January 29, 2009

Follow these ten basic strategies for improving your marketing effort on Twitter and you will notice a big difference in how much traffic Twitter can bring to your business. Marketing on Twitter is not difficult, but there are some basic rules that you need to follow if you want to be successful in such an [...]

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