by Andy Brudtkuhl on January 29, 2009
Clickable’s immediate activation and intuitive user experience make it easy to manage pay-per-click marketing across all major ad networks. Powerful recommendations and reporting make you more efficient, effective and confident with your search advertising – even at first login.
Comments:
- Great tool for bigger Search Engine Marketing campaigns posted by Andy Brudtkuhl
Tags: web strategy ppc advertising
Posted by: Andy Brudtkuhl
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by Andy Brudtkuhl on January 29, 2009
by Andy Brudtkuhl on January 29, 2009
Situation:
You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this ‘new media’ program is worth it’s weight.
Challenges:
You see the immediate value of a community program but your management is unconvinced. Furthermore, the brand police and the traditional hard-liners don’t like your ‘open-thinking’ type of revolt. There may be other challenges too: lots of activity but few people, or you simply don’t know where to start.
Goals
Deliver a report that demonstrates the value of a social media program as well as helps you improve the program over time.
Comments:
- Great overview on how to measure the social media aspect of your business’s web strategy… posted by Andy Brudtkuhl
Tags: web strategy socialmedia getanewbrowser
Posted by: Andy Brudtkuhl
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by Andy Brudtkuhl on January 29, 2009
As far as I know Pancheros has become the first national chain of fast food restaurants to integrate Twitter promotion with their physical store locations. I am pretty happy about it, I feel like I helped get the effort going. I wonder how long it will be before McDonalds, Burger King and Taco Bell follow their lead.
Comments:
- Pancheros, a burrito restaraunt, is briding the gap between social media and its brick and mortar operations. Excellent web strategy posted by Andy Brudtkuhl
Tags: twitter pancheros getanewbrowser web strategy
Posted by: Andy Brudtkuhl
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