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May 20, 2009
Video in Email Boosts Click-Thru Rates 2-3x
May 14, 2009
From Video in Email Boosts Click-Thru Rates 2-3x…
Incorporating video into emails — a simple enough concept that wasn't even possible two years ago — improves click-through rates by 2-3 times, according to a recent Forrester report.
Measuring
May 14, 2009
From Measuring…
Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it’s important to match the purpose for the effort with specific metrics. For example, if improving brand visibility is a goal, then documenting brand mentions in connection with news
27 Steps to Successful Analytics
May 14, 2009
From 27 Steps to Successful Analytics…
It's not that bad, I swear! 27 easy little steps that will take you from the day the boss pokes her head into your office and says "Hey, I think we need analytics" to the night you get Employee of the Year for leading a company-wide turnaround.
Automate Business Research
May 13, 2009
Louis Gray talks about automating business research using search aggregation techniques in his Inbound Marketing Summit talk “There is no information overload“.
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How to Produce “Business-Quality” Online Video on a Small Business Budget
May 12, 2009
From How to Produce “Business-Quality” Online Video on a Small Business Budget…
Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they’re willing to be what I call “videoratis” – a video professional and publicist skilled at more than one job that relates to their business and their online community.
How to Produce “Business-Quality” Online Video on a Small Business Budget
May 12, 2009
From How to Produce “Business-Quality” Online Video on a Small Business Budget…
Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they’re willing to be what I call “videoratis” – a video professional and publicist skilled at more than one job that relates to their business and their online community.
3 Ways Companies Sabotage Their SEO Investment
May 7, 2009
From 3 Ways Companies Sabotage Their SEO Investment…
Companies invest thousands and sometimes tens of thousands of dollars per month into improving their natural search engine visibility. At times, certain influences or perspectives occasionally evolve to work directly against the efforts of the professional SEO consultant. Here I’ll describe three scenarios and hopefully help companies avoid the unfortunate expense of sabotaging their own SEO investment.
Small Business SEO: Starting with the Right Success Metrics
May 7, 2009
From Small Business SEO: Starting with the Right Success Metrics…
The first thing clients say to me when requesting SEO is invariably centered around rankings. “I want to be position so and so, for such and such a keyword.” And I am certain that this is a situation familiar to many of you providing SEO services. However, search isn’t always about ranking. And rankings aren’t an overnight success story – they take time to achieve. In the meantime there need to be other indicators of success. There are a range of metrics possible to use to act as such indicators, many of which are key to gauging small business SEM success. Ranking high for “xyz” may deliver huge volume of visitors, but not sales. On the other hand, capturing niche rankings for “uvwxyz” and “abcdefg” may deliver less traffic, but actually better sales, not to mention may be easier to achieve in a shorter lead time.
Using social media for SEO
May 7, 2009
From Using social media for SEO…
Search engine optimization has changed dramatically over the past few years.
The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search engine optimization and social media are now undeniably intertwined. It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media.