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May 2009
From Video in Email Boosts Click-Thru Rates 2-3x…
Incorporating video into emails — a simple enough concept that wasn't even possible two years ago — improves click-through rates by 2-3 times, according to a recent Forrester report.
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From Measuring…
Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it’s important to match the purpose for the effort with specific metrics. For example, if improving brand visibility is a goal, then documenting brand mentions in connection with news
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From 27 Steps to Successful Analytics…
It's not that bad, I swear! 27 easy little steps that will take you from the day the boss pokes her head into your office and says "Hey, I think we need analytics" to the night you get Employee of the Year for leading a company-wide turnaround.
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Louis Gray talks about automating business research using search aggregation techniques in his Inbound Marketing Summit talk “There is no information overload“.
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