May 2009

Conversion Driven SEO

by Andy Brudtkuhl on May 20, 2009

Conversion-Driven SEO

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Video in Email Boosts Click-Thru Rates 2-3x

by Andy Brudtkuhl on May 14, 2009

From Video in Email Boosts Click-Thru Rates 2-3x…

Incorporating video into emails — a simple enough concept that wasn't even possible two years ago — improves click-through rates by 2-3 times, according to a recent Forrester report.

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Measuring

by Andy Brudtkuhl on May 14, 2009

From Measuring…

Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it’s important to match the purpose for the effort with specific metrics. For example, if improving brand visibility is a goal, then documenting brand mentions in connection with news

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27 Steps to Successful Analytics

by Andy Brudtkuhl on May 14, 2009

From 27 Steps to Successful Analytics…

It's not that bad, I swear! 27 easy little steps that will take you from the day the boss pokes her head into your office and says "Hey, I think we need analytics" to the night you get Employee of the Year for leading a company-wide turnaround.

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Automate Business Research

by Andy Brudtkuhl on May 13, 2009

Louis Gray talks about automating business research using search aggregation techniques in his Inbound Marketing Summit talk “There is no information overload“.

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How to Produce “Business-Quality” Online Video on a Small Business Budget

May 12, 2009

From How to Produce “Business-Quality” Online Video on a Small Business Budget… Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they’re willing to be what I call “videoratis” – a video professional and publicist [...]

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How to Produce “Business-Quality” Online Video on a Small Business Budget

May 12, 2009

From How to Produce “Business-Quality” Online Video on a Small Business Budget… Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they’re willing to be what I call “videoratis” – a video professional and publicist [...]

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3 Ways Companies Sabotage Their SEO Investment

May 7, 2009

From 3 Ways Companies Sabotage Their SEO Investment… Companies invest thousands and sometimes tens of thousands of dollars per month into improving their natural search engine visibility. At times, certain influences or perspectives occasionally evolve to work directly against the efforts of the professional SEO consultant. Here I’ll describe three scenarios and hopefully help companies [...]

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Small Business SEO: Starting with the Right Success Metrics

May 7, 2009

From Small Business SEO: Starting with the Right Success Metrics… The first thing clients say to me when requesting SEO is invariably centered around rankings. “I want to be position so and so, for such and such a keyword.” And I am certain that this is a situation familiar to many of you providing SEO [...]

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Using social media for SEO

May 7, 2009

From Using social media for SEO… Search engine optimization has changed dramatically over the past few years. The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search engine optimization and social media are now undeniably intertwined. It has become extremely difficult to achieve any measure [...]

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