May 2009

Local Search Grows 58%

May 7, 2009

From Local Search Grows 58%… The study found that local search – the practice of using online search tools to find local businesses, products, or services – grew 58% in 2008, reaching an annual total of 15.7 billion searches. By comparison, overall core US web searches grew at a much smaller rate of 21% year-over-year, [...]

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11 Internet Marketing Skills That Must Be Second Nature

May 7, 2009

From 11 Internet Marketing Skills That Must Be Second Nature… There are certain skills that you must firmly grasp before you tell folks you're an internet marketer. Read Original Article

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Tracking Local Search Traffic with Analytics

May 7, 2009

From Tracking Local Search Traffic with Analytics… The following examples with Google Analytics will help you get more insight in your local traffic. Basic knowledge of Analytics is assumed. Google Analytics (GA) should already be set up for the website in order to continue the following examples. Read Original Article

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Small business search engine optimization

May 7, 2009

From Small business search engine optimization… anking well in the search engines when prospects are out there searching for the kinds of solutions you provide has become an essential component of the marketing mix… When it comes to simple SEO for your small business remember this math formula – Content Competition Customer = Conversion Read [...]

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5 Things You Need to Know About Social Media Marketing and PR

May 7, 2009

From 5 Things You Need to Know About Social Media Marketing and PR… If you're thinking of exploring social media for your company, go for it! But before you do that, here are five important tips you need to know: Read Original Article

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Four Copywriting Techniques for Engaging Podcasts and Audio Presentations

May 7, 2009

From Four Copywriting Techniques for Engaging Podcasts and Audio Presentations… Even though you’re not producing written content, what you put down on paper before you record will make all the difference. Let’s look at outlining your audio presentation first before discussing the copywriting techniques that work as well for audio as they do for text. [...]

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Small Business SEO: Starting with the Right Success Metrics

May 6, 2009

The first thing clients say to me when requesting SEO is invariably centered around rankings. “I want to be position so and so, for such and such a keyword.” And I am certain that this is a situation familiar to many of you providing SEO services. However, search isn’t always about ranking. And rankings aren’t [...]

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Using Breadcrumbing in local search and business directories to get found in Google

May 6, 2009

Think local. Depending upon who you listen to, somewhere between 20% and 40% of all searches have a local component—a place name, or some other inferred geographic qualifier. So, what’s your catchment area, what are the towns, villages, locations, urban areas, landmarks, counties, states, and even countries that you’re looking to serve? Add those to [...]

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Local Search Grows 58%; Outpaces Overall Online Search

May 6, 2009

The study found that local search – the practice of using online search tools to find local businesses, products, or services – grew 58% in 2008, reaching an annual total of 15.7 billion searches. By comparison, overall core US web searches grew at a much smaller rate of 21% year-over-year, nearing 137 billion searches by [...]

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11 Internet Marketing Skills That Must Be Second Nature

May 6, 2009

There are certain skills that you must firmly grasp before you tell folks you’re an internet marketer. Tags: web strategy wsw internet marketing Posted by: Andy Brudtkuhl Read Original

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