“34% of Fortune 500 Companies Don’t Use Analytics”
Wow.
Are you making data driven decisions in your business? Did you know you can make money with analytics?
What are your bottlenecks for using web analytics? Let us know in the comments or stop by our forums!
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That’s right – you can make money with Google Analytics…
How? Look at your data!
1. Keywords
Are people arriving to your site for specific keywords – not finding anything – and leaving? Perhaps its time to add to your inventory or list of services! Perhaps you sell brown shoes and people come to your website looking for blue shoes… Maybe you should sell those too?
2. Site Search
Are people searching your site for a product you are not selling? Are a lot of people searching for that product? Maybe you should start selling that product! You’d never know if you didn’t check your analytics data. Maybe you get 100 searches a month for “12 ft HDMI cable” and you only sell 6 foot cables. Maybe it’s time to add that to your inventory?
3. Optimization
Are people landing on your website from search or advertisements looking to buy a product you sell – and can’t find it? You can tell by studying the bounce rates of your inbound search traffic and AdWords traffic. If you shine light on this problem by studying data – you can optimize your site to increase conversions.
4. Test Everything
It sounds silly but simple things like moving buttons, changing text, and limiting options can have a huge effect on the overall conversion rate of your website. For instance – headline copy for your product may be confusing users. If you test different variations of that copy – Google Analytics will tell you which converted the best. Why chance it?
5. Identify New Geographic Markets
Is someone searching for your restaurant across town? Is someone searching for your consulting services across the state? Does someone want to buy your product from Australia? Analytics data will answer these questions and help you define new geographic markets to enter and advertise to.
6. Yes, you get an extra tip
Are your products seasonal? Perhaps you’d never know if you didn’t look in your web analytics. Do more people order your pizza in the winter? Are people more apt to buy your shoes in the summer? Does most of your search traffic come during the holidays? With information like this you can optimize your landing pages and hone your advertising.
How do you make money with Google Analytics? Let us know in the comments or jump in the forums!
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In our second episode of the Web Strategy Workshop podcast we want to show you how to connect Facebook to Twitter on your Facebook Pages.
Show Links
If you have any questions on posting to Twitter from your Facebook Page – let us know in the comments or join in on the forum discussion!
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In this episode we discuss how you can join the community and find the best content on web strategy topics.
UPDATE – Some of the quick links – like WebStrategyWorkshop.com/facebook mentioned in the video are not working at the moment due to an incompatibility with a WordPress plugin and the latest WP update. Please use the links below instead.
Links
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What affect will Google Caffeine have on your website?
Matt Cutts, from Google, explains…
How much of an impact will Caffeine have on results? Matt says there will, hopefully, not be a big difference. Google will integrate Caffeine slowly and take user feedback into consideration.
Matt says, “If we push forward as fast as we can, double down on innovation and try to do the best that we can, [and] do the right thing for users, everything else will work out.”
The crew at WebProNews talks to Matt…
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