Got questions about Flowtown? Ask us in the comments or jump into the forums!
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November 2009
Google says comment spam may hurt your search engine rankings and offers this advice to avoid spam on your WordPress site…
- Disallow anonymous posting.
- Use CAPTCHAs and other methods to prevent automated comment spamming.
- Turn on comment moderation.
- Use the “nofollow” attribute for links in the comment field.
- Disallow hyperlinks in comments.
- Block comment pages using robots.txt or meta tags.
They also offer some other great advice which we often say here… Most times having a great content strategy is the best SEO technique…
FACT: Having original and useful content and making your site search engine friendly is the best strategy for better ranking. With an appealing site, you’ll be recognized by the web community as a reliable source and links to your site will build naturally.
via Google – Hard facts about comment spam
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We are starting our Web Strategy Bootcamp series on Thursday, December 10… What is it? It’s a webinar series to help you learn how to run your business online – simple as that. At 48Web we’ve been running our business online for two years and want to share our tips and tricks with you.
In this first webinar we’ll layout a basic web strategy and concepts for running a business online in the upcoming year. We’ll cover things like creating content outposts, building community the right way, and how to leverage your traditional marketing dollars online.
This is not “how to start an online business and make millions of dollars in 2 months by selling a Twitter ebook”
This webinar will show you how to leverage the web to run your existing business better and more efficiently. I’ll run through a short presentation and will follow up with live Q&A. For more details on what we’ll be covering see my online business mindmap and read 5 Cornerstones of An Effective Web Strategy.
Details
What: Web Strategy Bootcamp – How To Run Your Business Online In 2010
When: Thursday, December 10 2009 at 2:00PM
Where: Online at WebStrategyWorkshop.com
Sign Up Now
If you have any questions, please let us know in the comments or jump in the forums… And feel free to email me at andy[at]48webconsulting.com
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These charts from SEOMoz are based on research from Bill Tancer of Hitwise called “Sizing Up The Long Tail Of Search”. The basic idea is that the long tail of search generates exponentially more traffic than the most popular keyword phrases out there. From Bill’s research…
• Top 100 terms: 5.7% of the all search traffic
• Top 500 terms: 8.9% of the all search traffic
• Top 1,000 terms: 10.6% of the all search traffic
• Top 10,000 terms: 18.5% of the all search trafficThis means if you had a monopoly over the top 1,000 search terms across all search engines (which is impossible), you’d still be missing out on 89.4% of all search traffic. There’s so much traffic in the tail it is hard to even comprehend. To illustrate, if search were represented by a tiny lizard with a one-inch head, the tail of that lizard would stretch for 221 miles.
Does that make sense? The basic idea is that more people search for obscure, multi-keyword phrases than they do popular keywords. This has a lot to do with search users becoming smarter over the years to where most people search by phrase rather than by keyword – because they’ve been trained this behavior narrows results.
What does this mean for your business? Well you should start targeting long phrase, long tail keywords in both your content and SEO strategies. Using this method you can target multiple long tail keywords and still have a better chance at generating more traffic than optimizing for a single, popular keyword.
Here’s an example… A couple weeks ago I was talking to my good friend TJ about optimizing his e-commerice site RIPTApparel (cool t-shirts by the way). We were discussing keyword targeting. My advice was to quit targeting the keyword “t-shirt” and start targeting long tail, multiple word keywords such as “cool graphic tees” and “limited edition t-shirts”. Not only do you increase your chances of being found by targeting the long tail – there is much less competition for those terms in both organic and paid search results.
So if you find that you aren’t “being found” online, try some long tail and localized keyword targeting to increase your chances… Look at the keywords coming through in your web analytics to see what long tail keywords people are using to find you and start optimizing for those. And if you have any questions at all on targeting keywords – jump into the forums and ask away!
Charts via SEOmoz | Illustrating the Long Tail.
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Here’s are my notes for an upcoming presentation on running your business online in the next year. I thought I’d share it with you! You should start planning your 2010 web strategy right away!
This mindmap is based on the 5 Cornerstones of An Effective Web Strategy post…
Is there anything that needs to be added/removed/rearranged? Let us know in the comments or jump into the forums!
I share a lot of my notes and research with the members in our free web strategy community… Are you a member yet?
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