5 Bing SEO Tips

During our weekly web analytics session at 48Web last week we finally started seeing Bing jump into our traffic reports for search traffic. And according to Compete.com Bing is now the #13 most trafficked site on the web – beating the likes of cnn.com, twitter.com, digg.com, and others. So – its relevancy in search is growing and should definitely be paid attention to as part of your site optimization and internet marketing efforts.

1. Bing likes older domains better. This means if your domain is older than mine and we are targeting the same keywords – you will have rank.

2. Titles are key. Bing – like most other search engines – like keyword rich titles. This means you should really concentrate on SEO when writing blog posts or creating content. Not only should the title be keyword rich – it should be (obviously) related to the content.

3. Bing likes longer form writing. If the content of your blog post, article, or web page has at least 300 words you are likely to rank higher in Bing.

4. Make sure you are letting in the MSNBot to your site – that’s the spider that crawls your site looking for keywords and text. We’ll have more details in our next Bing Website Optimization post.

5. Link Out. Unlike Google your rank is not affected by linking out – so feel free to do so. Be sure not to do too much as it may affect your Google Rank. I tend not to worry about that because linking is a natural part of the web.

And as a bonus tip – make sure your meta information is keyword rich since that’s something all search engines love. This includes the meta description, title, and keywords.

Want to optimize your site for Bing? Check out our Bing Website Optimization Guide.

Have any questions or tips on SEO for Bing? Let us know in the comments!

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