Having the right tools in your toolbox is a great way to start a new project. This is the same for your web strategy. Sure you need to learn how to use them – which we’ll get to later. But for now, arm yourself with these killer web tools that will help you begin your web strategy quest.
1. Firefox
Firefox is the ultimate tool for running an internet business. There are dozens of plugins that create the ultimate productivity environment. We’ll cover many of these plugins later, but for now.. just download it and start using it. You won’t regret it.
2. WordPress
WordPress the ultimate platform to run your website and we HIGHLY recommend using it. It’s flexible, scalable, and extremely easy to use. With a vast community of plugins and themes its hard to find a better blog and content management system platform.
3. Google Analytics
You will want Google Analytics installed on your website for many reasons we’ll cover later. For now, just slap it in using the WordPress plugin or embed the code on your website. The analytics data will be used to hone your website for your content marketing and internet marketing strategies.
4. Google Reader
Google Reader is the ultimate tool for information gathering – whether it’s automated research or staying up to date with industry information. Once we’re done with you it will be a tool you use daily for listening, reading, and sharing.
5. Twitter / TweetDeck
Twitter is a multi-purpose tool that allows you to build community, track topics, and have great discussions. We recommend getting a Twitter account, subscribing to some relevant topics, and finding people similar to you. We also recommend TweetDeck to help manage all of this. More on using Twitter for web strategy coming in later posts. And once you signup, don’t forget to follow me on Twitter!
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