- It’s a LOT of hard work
- It takes months and years to yield results
- There are no guarantees (so don’t fall for that from an “SEO” consultant)
- It’s always changing
- SEO projects never end – they are iterative -> implement, analyze, repeat
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{ 2 comments… read them below or add one }
I completely agree. Far too often our clients expect immediate success. Part of the issue is education – we need to teach our clients what SEO really is (and how it is accomplished). The other problem is our clients' expectations – SEO does not provide instant gratification.
SEO takes a lot of time, and a lot of work. It is not a "add this to the page" type of solution. And it surely holds no guarantees. When done properly, though, it can be incredibly rewarding.
Thanks for the post, Andy!
Thanks for stopping by and leaving a comment!
Yea I agree – managing expectations is one of the hardest parts of doing any SEO consulting work