5 Web Strategy Goals

Any good web strategy has to have goals so you can analyze and measure progress. Without goals it is much harder to know if your strategies and techniques are working. Goals are equivalent to conversions – meaning getting your website visitors to take a specific action.

The number of conversions you make per website visitor is known as your “conversion rate” – and can easily be tracked in any web analytics service. See “How To Measure Goals in Google Analytics” for more information on setting these up.

Now that you know what conversions and goals are – here are five examples of goals you should have for your website. You can use a combination of goals – ie: sales and subscribers – which can also be tracked in analytics. Having and measuring goals can make analyzing and tweaking your website exponentially easier allowing you to use data to make decisions (which is what we do for clients at 48Web).

5 Web Strategy Goals

1. Make a Sale
Our first and most obvious goal for a website is to make a sale. After all – we are all about making money in business and if you can generate sales through your website – your potential is exponential.

2. Get Permission
Getting permission from a website visitor to opt-in to your marketing channel gets you one step closer to making a sale and is just as important as the sale itself. Having permission from a user – regardless of making the sale – gives you future opportunities to increase your future conversion rates and helps you reach the other web strategy goals you have in place. We’ll dive into more examples of getting – and acting on – permission in future posts.

3. Get Them To Subscribe
Having a visitor to your website subscribe to your content – whether it be blog, podcast, video, FriendFeed, etc – gives you an excellent opportunity at becoming a value-add resource for potential clients, leads, and sales. A content subscriber generally flows into other conversion funnels after trust has been established.

4. Build Community
Building and involving yourself in online communities helps you get one step closer to your other web strategy goals. Promoting community on your website is a key way in building that network. Strong community involvement is also often a path to your other conversion goals but by itself is powerful nonetheless. Strong community – whether it is on Twitter, FriendFeed, or Facebook can help generate organic traffic and help you build trust within your network. “Word Of Mouth” Traffic + Trust= high conversion rates.

5. Interaction and Engagement
Comments, sharing, referrals, word of mouth, etc are all amazing ways to increase your other conversion goals because this kind of crowd-sourced feedback helps you optimize and shape your online strategy. If you’ve built a strong community this level of engagement can have powerful results – again leading into your most important conversion funnels – permission and sales.

What other goals do you have in your web strategy? Did we miss something? Have something to add to one of our points? Let us know in the comments.

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