5 Web Strategy Planning Steps
February 9, 2009 by Andy Brudtkuhl - Leave A Comment
If you are diving into your own web strategy planning, here are five focus areas for you to think about.
1. Technology
- Make sure you use the right platform from the beginning
- Must be easy to update
- Don’t choose closed-source, proprietary technology
- Find optimized solutions for SEO and Internet Marketing
2. Content
- Define content strategy
- Create content outposts
- Produce engaging content
- Make all your content infinitely shareable
3. Community
- Read related blogs on your topic
- Comment wherever you can
- Find related people on Twitter
- Develop relationships surrounding your niche
4. Internet Marketing
- Keyword Research
- PPC advertising
- Email Marketing
- Affiliate Marketing
5. Analytics
- Know basic metrics
- Keep bounce rates low
- Setup conversion goals
- ABT – Always Be Tracking
At 48Web, we offer web strategy plans tailored to your business. Contact us if you get overwhelmed!
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