5 Web Strategy Planning Steps

If you are diving into your own web strategy planning, here are five focus areas for you to think about.

1. Technology

• Make sure you use the right platform from the beginning
• Must be easy to update
• Don’t choose closed-source, proprietary technology
• Find optimized solutions for SEO and Internet Marketing

2. Content

• Define content strategy
• Create content outposts
• Produce engaging content
• Make all your content infinitely shareable

3. Community

• Read related blogs on your topic
• Comment wherever you can
• Find related people on Twitter
• Develop relationships surrounding your niche

4. Internet Marketing

• Keyword Research
• PPC advertising
• Email Marketing
• Affiliate Marketing

5. Analytics

• Know basic metrics
• Keep bounce rates low
• Setup conversion goals
• ABT – Always Be Tracking

At 48Web, we offer web strategy plans tailored to your business. Contact us if you get overwhelmed!

If you enjoyed this post, make sure you subscribe to my RSS feed!

Related posts:

1. 5 Cornerstones Of An Effective Web Strategy
2. Social Media Is Not A Web Strategy
3. 5 Ways To Not Be an Internet Marketing Spammer
4. Planning A Website – Questions To Ask
5. Small Business SEO: Starting with the Right Success Metrics