6 tips to win back inactive subscribers

How many email messages did you send out in your last campaign? Really? That many? Wow! Now, how many of your recipients actually opened or clicked on your email?

Yeah, that’s a different story. Remember that with email, size doesn’t really matter. Performance is what counts, not just for your email program and its bottom line but also for your sender reputation.

A reactivation campaign is the answer here, and it’s just as important as any acquisition campaign. It will help you clean out the dead wood, re-energize your list and reclaim some of the money you spent acquiring and engaging those addresses in the first place.

Comments:

• If you use software like aWeber you will get great statistics on whether your email was opened and if they clicked on anything… If you are getting a low read rate chances are you need to modify/tweak your Subject Line.. aWeber does a great job of cleaning out your lists when email becomes inactive.. Checking into these statistics is important to keep your email marketing campaign fresh. This post has some details on “reactivating” your *dead* lists. posted by Andy Brudtkuhl

Tags: web strategy email marketing

Posted by: Andy Brudtkuhl

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