Here are six things I would include in the foundation of a good local web strategy. You have a local internet marketing strategy – right?
Click To Enlarge
Targeted Advertising - You can set up geographically targeted advertising campaigns very easily and they are relatively inexpensive
Local Listing – An optimized Google Local listing could do wonders for your businesses. People search for local products and services they want to buy every day. If you aren’t showing up in those results you could be missing out. It’s free and easy to get started.
Location Services - Location is getting big. Services like FourSquare and others have force the big players into the game like Facebook, Twitter, and Google. Google has already integrated Buzz into the mobile experience – making that Google Local Listing we mentioned above even more important.
Social - It’s free and easy to set up profiles on social websites. Set them up and use them as a content outposts while building relationships and having conversations – you know how that goes. The point is to be active on these networks and talk to people who are local – because when people need that plumber, for example, they know to contact you. (if you are a plumber, of course)
Monitor Local Opportunities – People on Twitter are talking about how they are going tile shopping and need their driveway cleared of snow. If you are listening – those become sales opportunities. Keep your ears to the ground where your customers live online. They’ll tell you what they want and when they want it.
Craigslist – I hired a guy of Craigslist to come plow my driveway during one of the many winter storms we have had in Iowa this year. He had a listing with an email address and a phone number. Oh – and he answered the email right away. That was a conversion from Craigslist for him. Sometimes during events like storms it’s a great place to be found for the casual browser or intent searcher.
Do you have any questions on our local web strategy sample? Is there something we should add that we missed? Let us know in the comments or jump into the forums!
No related posts.
