Bing Website Optimization

by Andy Brudtkuhl on July 28, 2009

Earlier today we shared 5 Bing SEO Tips and how Bing is starting to generate a good amount of traffic to our websites. Compete.com says Bing is the #13 trafficked website on the web now so it’s a good time to learn how to optimize your website for Bing.

Here are three tips to optimize your website for Bing – beyond basic SEO.

1. Submit Your URL To Bing

Go to http://www.bing.com/docs/submit.aspx to submit your URL to Bing so it knows to index it.

Bing - Submit URL

And enter your URL….

Bing - Submit URL

2. Add Bing to your XML Sitemap
We are using the Google XML Sitemaps plugin for WordPress to magically generate our sitemap xml and robots.txt files based on our preferences. If you are using this you’ll want to select the option to allow the MSNBot in and ping Bing when you have updates. If you don’t use this plugin or don’t use WordPress you will likely need to do this manually.

Ping Bing and Update Sitemap

3. Use Bing Webmaster Central
If you are not using Bing Webmaster Central – you should. Much like Google Webmaster tools this gives you a dashboard into how the Bing engine sees and indexes your website. Not only does this give you valuable information on how your site ranks – it seems to make you more favorable in rankings.

Bing Webmaster Center

Do you have any questions on optimizing your website for Bing? Any tips that we haven’t mentioned? Let us know in the comments!

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{ 5 comments… read them below or add one }

abrudtkuhl July 29, 2009 at 11:09 am

Microsoft and Yahoo have just partnered and Bing's reach has just doubled. It's more important now than ever to optimize your site for this technology – the first viable competition to Google…

http://getanewbrowser.com/2009/07/microsoft-par

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abrudtkuhl July 30, 2009 at 7:25 am

That is exactly why we started optimizing for Bing – it was sending our bigthree websites a substantial amount of traffic that we've noticed over thelast couple weeks. After that we went through and got it optimized for Bingand decided to share the basics on how we did it.Ironically it was the day after this post that the partnership was announced- making it that much more important.

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camp185 July 30, 2009 at 1:14 pm

I need to get on this for reasons besides Bing managing Yahoo's search. Bing is quickly becoming a major source of traffic.

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abrudtkuhl July 30, 2009 at 6:18 pm

FYI – this post has been blatantly swiped by dirty content theives at

[nuradu.com/blog/2009/07/30/bing-website-optimization-guide/]

That's unfortunate

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Dexter Boyle July 31, 2009 at 9:34 pm

WOW…….IT'S WONDERFUL TO USE . I ACCESS AND FIND HOW ESSAY TO ACCESS.
THIS ADVICE AND ARTICLE IS REALLY HELP MANY PEOPLE WITH THERE BUSINESSES

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