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Bounce Rate: A Powerful Metric
February 5, 2009 by Andy Brudtkuhl - Leave A Comment
One of the first things to look at when looking at your web analytics are bounce rates. Bounce rates tell you how many people landed on your website and left without looking at any other of your site’s pages.
Here Avinash Kaushik talks about Bounce Rate, saying “If you could only choose one metric to look at, Bounce Rate might be your best choice”.
Resources:
- Analytics Tips to Get To Know Your Website
- Analytics – An Hour A Day (book from Avinash)
- Landing Page Optimization
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One Response to “Bounce Rate: A Powerful Metric”Trackbacks
Check out what others are saying about this post...[...] Find out which keywords you are bidding on that are the worst performers. You don’t want to create campaigns where people leave right away. You can tell which keywords drive the most amount of traffic – and then determine which keywords are profitable. You don’t want to bid on keywords to drive bad traffic – which are ones that will leave right away. This is measured using bounce rate. [...]