One of the first things to look at when looking at your web analytics are bounce rates. Bounce rates tell you how many people landed on your website and left without looking at any other of your site’s pages.
Here Avinash Kaushik talks about Bounce Rate, saying “If you could only choose one metric to look at, Bounce Rate might be your best choice”.
Resources:
- Analytics Tips to Get To Know Your Website
- Analytics – An Hour A Day (book from Avinash)
- Landing Page Optimization
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