http://webstrategyworkshop.com/bounce-rate-a-powerful-metric/ Web Strategies To Help You Master Your Domain Wed, 10 Mar 2010 20:16:05 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://webstrategyworkshop.com/bounce-rate-a-powerful-metric/comment-page-1/#comment-84 Google Analytics Video Tutorials | Web Strategy Workshop Tue, 11 Aug 2009 18:10:31 +0000 http://webstrategyworkshop.com/video/bounce-rate-a-powerful-metric/#comment-84 [...] Find out which keywords you are bidding on that are the worst performers. You don’t want to create campaigns where people leave right away. You can tell which keywords drive the most amount of traffic – and then determine which keywords are profitable. You don’t want to bid on keywords to drive bad traffic – which are ones that will leave right away. This is measured using bounce rate. [...] [...] Find out which keywords you are bidding on that are the worst performers. You don’t want to create campaigns where people leave right away. You can tell which keywords drive the most amount of traffic – and then determine which keywords are profitable. You don’t want to bid on keywords to drive bad traffic – which are ones that will leave right away. This is measured using bounce rate. [...]

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