Content

Yes, You Need a Content Strategy

February 16, 2009

Your content strategy is one of the most important aspects of your web strategy planning. Content Strategy includes developing engaging content and syndicating it to anyone interested in it as easily digestible as possible. Granted, there is more to it than that but at this point you should know that “Yes, You DO Need a [...]

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Videos In Search Results Work

February 12, 2009

Generally if you have a keyword targeted video it will show up in Google universal search results – and it has a dramatic effect. Check out this eye-tracking study from Google. The results are pretty amazing… via ReelSEO

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5 Reasons Subscribe to Your Own Content

February 11, 2009

This may sound stupid – but make it a practice to subscribe to your own content… Here are five reasons why… If there is an issue with the syndication or delivery of the content you will find it as soon as possible If you made a grammatical error, you can fix it fast You can [...]

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FriendFeed, SEO, and Content Outposts

February 11, 2009

I talk about developing content outposts all the time as part of your web strategy – which means to syndicate your content to as many channels as you can. I tell you this for many reasons, mainly because it increases exposure and helps you build multiple channels of traffic. In this case you can see [...]

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Increase Your Website Engagement

February 9, 2009

In this video we talk about design updates and WordPress optimization you can make to increase the audience engagement on your website, and ultimately lower bounce rates. What are your tips for increasing engagement?

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Search Engine Optmization Copywriting Tip

February 9, 2009

When I am writing a post or other copy that I hope to be found on Google, I first think – “How I would search for that term?”. So let’s say you are writing a post for your plumbing company on how you install a shower head. Think of how you would search for that [...]

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Deliver RSS to Email Subscribers

February 9, 2009

When we discuss content strategy one of the recommendations we give in almost any circumstance is to create content outposts so your content can be consumed in many formats. One of the greatest distribution mediums for your content is RSS – which by now is universally supported in any technology platform you should choose. Even [...]

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