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Affiliate Marketing

Affiliate Marketing is an marketing practice where are business rewards one more more affiliates for reach new customer that the affiliate brings to the business. There are a number of different ways to pay commission to affiliates. This form of marketing has proven to induce organic, viral growth for many internet based businesses.

Analytics

Analytics involves taking traffic data from your website and analyzing that data to discover opportunities and pitfalls regarding the performance of your internet marketing efforts of your web strategy.

Resources:

• Web Analytics: An Hour a Day
• Google Analytics (Free Web Analytics Software)
• Google Analytics Blog

Content Management System

A Content Management System (CMS) is software that allows you to easily update content on a website.

Resources:

• WordPress (what we use for everything)
• Joomla
• Drupal
• Typepad

Keywords

Keywords are a list of words and phrases that helps search engines index your website. Targeted, relevant keywords are key in a successful Search Engine Marketing campaign.

Online Reputation Management

Online Reputation Management (ORM) is the act of listening to and addressing undesirable search engine results or social media discussions for a brand, company, product, or person.

See also: Buzz Monitoring, Social Media Monitoring

Resources:

• Online Reputation Monitoring Beginner’s Guide
• Basics of Online Reputation Management

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is the strategy of combining your Search Advertising and SEO efforts to achieve a high level of visibility in search engines for your targeted, relevant keywords.

See Also: Search Engine Optimization, Keywords

Search Engine Optmization (SEO)

Search Engine Optimization (SEO) is the art of increasing a website’s visibility in search engine rankings by using various tactics including relevant keyword targeting. SEO is a cornerstone of an effective web strategy as it increases your “findability” on the web.

See Also: Search Engine Marketing, Keywords

Resources:

• Beginner’s Checklist for Learning SEO
• SEO Training
• SEO Tools
• Official Google SEO Starter Guide (PDF)

Social Media Marketing (SMM)

Social Media Marketing (SMM) is a form of internet marketing that helps you build your brand and creating communication channels through social network participation including, but not limited to various social media networks (MySpace, Facebook, LinkedIn), social bookmarking (Digg, Stumbleupon), social media sharing (Flickr, YouTube), review/ratings sites (ePinions, BizRate, Yelp), blogs, forums, and news aggregators.

Word Of Mouth Marketing

Word Of Mouth Marketing (WOMM) is the act of passing on information verbally or digitally from one person to another in the form of recommendation or opinions on products or services of a company or brand.

Resources:

• 5 Word Of Mouth Marketing Strategies for Your Business
• Wikipedia on WOMM
• Word Of Mouth Marketing Association (WOMMA)