I was doing some research for a Des Moines SEO case study and came across this nifty feature in Yelp. Finding and targeting local keywords is essential in a local internet marketing strategy. Yelp gives you a good insight into what people are searching for locally in your area.
To find these results you need to navigate to a city and scroll down to the bottom where the business listings are… Click on “Top Searches”
Do you have questions about using Yelp for local keyword research? Not sure what local keyword research is? Leave us a comment or jump into the forums!
We’ll be covering everything you need to do to start optimizing your business for search – organic, mobile and social – by creating good content and optimizing your website.
Here is a good email marketing example from Ace Hardware
Why does this work? It’s seasonal and it’s good, informative content that shows you why you need their products. They didn’t just send a promo for me to by grass seed and fertilizer – they are telling me why I need it through informative content.
Here are five hard truths about SEO – it’s a lot of hard work and takes a long time to yield results. What are some hard truths you’ve found with an SEO campaign?
A recent report from Opera states that nearly 15% of mobile web traffic is from search. This makes your local listings even more important as they are tightly integrated into mobile search results.
Does this look odd to you? Either Interstate Batteries are advertising their markup by blatantly stating they charge more than the Suggested Retail Price. – OR – Someone screwed up and hasn’t looked at it since… Which do you think? Confusing a user is the first way to get them to abandon your E-commerce site. [...]
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