I was doing some research for a Des Moines SEO case study and came across this nifty feature in Yelp. Finding and targeting local keywords is essential in a local internet marketing strategy. Yelp gives you a good insight into what people are searching for locally in your area.
To find these results you need to navigate to a city and scroll down to the bottom where the business listings are… Click on “Top Searches”
Why does this work? It’s seasonal and it’s good, informative content that shows you why you need their products. They didn’t just send a promo for me to by grass seed and fertilizer – they are telling me why I need it through informative content.
Does this look odd to you? Either Interstate Batteries are advertising their markup by blatantly stating they charge more than the Suggested Retail Price. – OR – Someone screwed up and hasn’t looked at it since… Which do you think? Confusing a user is the first way to get them to abandon your E-commerce site. [...]