Internet Marketing

Use Yelp For Local Keyword Research

by Andy Brudtkuhl on April 24, 2010

I was doing some research for a Des Moines SEO case study and came across this nifty feature in Yelp. Finding and targeting local keywords is essential in a local internet marketing strategy. Yelp gives you a good insight into what people are searching for locally in your area.

To find these results you need to navigate to a city and scroll down to the bottom where the business listings are… Click on “Top Searches”

Yelp For SEO

See what people are searching for in Des Moines, IA.

Do you have questions about using Yelp for local keyword research? Not sure what local keyword research is? Leave us a comment or jump into the forums!

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Importance Of Local Listings

by Andy Brudtkuhl on April 14, 2010

Are local listings part of your local internet marketing strategy?

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Good Email Marketing From Newegg

by Andy Brudtkuhl on March 25, 2010

I needed a wireless router for my garage so naturally I head to Newegg – everyone’s favorite geek store – and ordered one a couple days ago.

(Ironically it’s being delivered as I write this)

The day after I ordered – I got this email from Newegg

Click To Enlarge

Why Is This Good?

  1. It’s highly relevant – both the timing and content
  2. It’s an easy upsell – maybe I forgot to order an adapter!
  3. It adds value beyond the product I purchased

Do you have examples of good email marketing? Let us know in the comments or jump into the forums!

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Small Business SEO Webinar – March 24

by Andy Brudtkuhl on March 19, 2010

We have teamed up with our internet business podcast parter Doug Mitchell to bring you a Free Small Business SEO webinar…

We’ll be covering everything you need to do to start optimizing your business for search – organic, mobile and social – by creating good content and optimizing your website.

Would you like to join us? Sign Up Here

It’s next Wednesday, March 24 at 12:00 Noon Central Time

Sign Up Now

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Good Email Marketing Example – Ace Hardware

by Andy Brudtkuhl on March 11, 2010

Here is a good email marketing example from Ace Hardware

Why does this work? It’s seasonal and it’s good, informative content that shows you why you need their products. They didn’t just send a promo for me to by grass seed and fertilizer – they are telling me why I need it through informative content.

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5 Hard Truths About SEO

March 8, 2010

Here are five hard truths about SEO – it’s a lot of hard work and takes a long time to yield results. What are some hard truths you’ve found with an SEO campaign?

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15% Of Mobile Web Traffic Are Searches

March 2, 2010

A recent report from Opera states that nearly 15% of mobile web traffic is from search. This makes your local listings even more important as they are tightly integrated into mobile search results.

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Two Ways To Do Local PPC

March 1, 2010

Learn two ways to target local in Google Adwords PPC campaigns…

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E-Commerce Tips – Interstate Batteries

February 27, 2010

Does this look odd to you? Either Interstate Batteries are advertising their markup by blatantly stating they charge more than the Suggested Retail Price. – OR – Someone screwed up and hasn’t looked at it since… Which do you think? Confusing a user is the first way to get them to abandon your E-commerce site. […]

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Google Adds “Nearby” To Search

February 26, 2010

Google announced the ability to filter search results by location. Here is what it looks like and what it means for your Google Local Listing…

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