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From 5 Tips For Getting More from Faceboo…
In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I’m covering some tips for business use of Facebook here. I’ve actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.
Social Media Optimization: 16 Rules Revisited
From Social Media Optimization: 16 Rules Revisited…
Guidelines for marketing with social media aren’t all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for “social media optimization”. Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.
Turn Web Traffic Into Foot Traffic – Building a Small Business Website
From Turn Web Traffic Into Foot Traffic – Building a Small Business Website…
It continues to baffle me why any small business wouldn't use the internet as an essential sales, marketing and customer relations tool. Establishing and maintaining a web presence is incredibly cheap and easy these days. And web advertising is much more powerful than most traditional print or broadcast advertising in that it enables the business owner to engage customers in a two-way conversation and gain valuable feedback on their products and services.
Bing Website Optimization Guide
From Bing Website Optimization Guide…
Earlier today we shared 5 Bing SEO Tips and how Bing is starting to generate a good amount of traffic to our websites. Compete.com says Bing is the #13 trafficked website on the web now so it’s a good time to learn how to optimize your website for Bing.
Online Reputation Management: The Basics
From Online Reputation Management: The Basics…
ORM is the process of following online references to a brand, company, person or service while having a plan in place to deal with any negative feedback. You can think of it as a three-step process, although they may not always occur in this order:
Best, Worst
From Best, Worst…
Exact Target also reported that email subscription via text messaging is the fastest growing list-building tactic among marketers. The company predicts that mobile capture – enabling consumers to subscribe to emails via their mobile phones – will increase 500%, more than any other growth tactic in 2009.Marketers also expect the practice of enabling subscribers to share email content with their social networks is expected to increase more than 348% in 2009.
Online Reputation Management: 16 Free Tools
From Online Reputation Management: 16 Free Tools…
In the first part of this series, I provided an overview of Online Reputation Management (ORM) and why it’s an important activity to adopt in your business and professional life. This post will outline some of the free tools available for monitoring your online reputation.
Don’t Work for Free. Track Conversions.
From Don’t Work for Free. Track Conversions.…
How to funnel website visitors into leads and customers and track the entire process.
How To Embed Video In Email Newsletters
From How To Embed Video In Email Newsletters…
How to Embed Video in Email Newsletters
Five Tips for Writing Effective Web Headlines – Conversion University Help
From Five Tips for Writing Effective Web Headlines – Conversion University Help…
You've refined your keywords, optimized your bids, and written AdWords text ads that pull in tons of targeted clicks, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%.
Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn't for them. One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline.Recent research suggests that users decide to stay or leave your site in 8 seconds or less — in that short amount of time, headlines are the one piece of copy that users will actually read.
Here are five tips for writing headlines that will draw in user attention.