Embed Chat In Your Website

by Andy Brudtkuhl on March 31, 2010

A few days ago over lunch I held an impromptu mastermind session over at our new internet business community Lunchtime Mastermind. After a few minutes of research I landed on Chatroll – one of my new favorite tools. Chatroll allowed me to create a chat room (with tons of great options) and embed it in my website in about 5 minutes – for free.

Small Business Internet Marketing Chat

Why would you want this? You could use it for many things – from covering live events to live Q&A. In our instance we want a way to easily have mastermind sessions with our members.

Chatroll Features:

  • Easily embed in any website (including a great WordPress Plugin)
  • Customize color and size to match the look and feel of your site
  • Moderate with 1-click delete, custom profanity filters and IP block
  • Manage read, write and moderate permissions with fine-grained access controls
  • And Tons More

One feature we are integrating into our mastermind group now is single sign on. Using this our members will be able to log in to our mastermind chat sessions using their WordPress membership account. Sometimes technology makes it easy :-)

Do you have questions about Chatroll? Let us know in the comments or jump into the forums!


The Great Copy Debate

by Andy Brudtkuhl on March 1, 2010

There was a great post from Search Engine Land last week called “It’s A Fatal Mistake To Copy Successful Web Sites“…

Someone asked, “Why don’t we all just copy” I replied, “Never, ever copy what Amazon does.” The audience responded with surprise, thinking I was not a fan of Amazon.

Not true. The reason you don’t want to copy a successful site like Amazon is that their website requirements are not likely to be the same as your site requirements. Their users may have different characteristics than your site visitors. Their customers’ needs may be completely different. You don’t have the user, traffic analysis and usability testing data they’ve collected over the years that they use as a base for their user interface, information architecture and content delivery.

Now this goes in the exact opposite direction when we said “You Should Copy E-Commerce Design“.

However – I think we are both right. In the context Kim speaks about in her argument why you should not copy is the varying degree of requirements. Obviously Amazon has a unique audience that demands specific requirements that Amazon has thoughtfully researched and implemented over the last ten years. We don’t recommend that you try (why would you?) to copy Amazon’s information architecture or to layout your site in the same exact fashion.

But when it comes down to function, usability, and conversion – why not copy them? They’ve been doing research for the last 10 years on e-commerce usability and conversion optimization. Most small businesses running e-commerce don’t have an analytics research staff – let alone the data to even begin. So why not copy the color of their buttons, or their “Add To Cart” text, or even their shopping cart layout.


One of the taglines we have at 48Web is – “We’ve done the research so you don’t have to“…

In the case of Amazon – they’ve done the research so why not copy them?

Let us know what you think in the comments or jump into the forums!


How To Integrate Google Buzz With WordPress

by Andy Brudtkuhl on February 16, 2010

Here is how we integrated Google Buzz with WordPress on this site…

1. Go To Plugins -> Add New

2. Search For Google Buzz

We chose to use the Google Buzz WordPress Plugin WP Google-buzz

3. Update Settings

Under Settings -> WP Google-buzz you can setup where you wan the button to display, among other things…

Here’s what it looks like when you are done…


The Buzz About Google Buzz

by Andy Brudtkuhl on February 11, 2010

We are rapidly posting content over on the digest about Google Buzz. Don’t worry – a full analysis on how Buzz will affect your business is on the way!

Check out these posts from the digest

Some great analysis from the web…

Learn more about Google Buzz on our new topic page!

What do you think about Google Buzz so far? Do you have any questions? Let us know in the comments or jump into the forum!


Build A Hub Online

by Andy Brudtkuhl on February 5, 2010

Every business needs a hub online… Here are four essential pieces in building that hub.

1. You need a good domain

2. You need something you can update easily

3. You need a way to build a list

4. You need to collect data

Click To Enlarge

What’s in your hub? Let us know in the comments or jump into the forums!

Want to learn more about building a hub online?

Check out our guide to “Getting IT Right”


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How to create embeddable Twitter widgets for your website or blog using Hootsuite!

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Increase Your Shareability With The Meebo Bar

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Comment Spam Hurts SEO

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Google says comment spam may hurt your search engine rankings and offers this advice to avoid spam on your WordPress site… Disallow anonymous posting. Use CAPTCHAs and other methods to prevent automated comment spamming. Turn on comment moderation. Use the “nofollow” attribute for links in the comment field. Disallow hyperlinks in comments. Block comment pages […]

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