sign up for the 
subscribe to the 
subscribe to the 
follow us on 
Definitive Guide to Word of Mouth Marketing
February 23, 2009 by Andy Brudtkuhl - Leave A Comment
In it’s simplest form Word of Mouth (WoM) Marketing is tapping into the conversations that occur between people to sell your product. The Word of Mouth Marketing Association (WoMMA) defines it as:
Word of mouth marketing: Giving people a reason to talk about your products and services, and making it easier for that conversation to take place.
Effective WoM strategies cultivate and amplify these conversations, understanding that they are the most powerful way to convince a consumer to buy your product.
Tags: web strategy womm
Posted by: Andy Brudtkuhl
If you enjoyed this post, make sure you subscribe to my RSS feed!
This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.