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Deliver RSS to Email Subscribers
February 9, 2009 by Andy Brudtkuhl - Leave A Comment
When we discuss content strategy one of the recommendations we give in almost any circumstance is to create content outposts so your content can be consumed in many formats. One of the greatest distribution mediums for your content is RSS – which by now is universally supported in any technology platform you should choose. Even though RSS is readily available and highly consumed – there are still many people that prefer email delivery.
As you know we are advocates of creating and automating processes – and email delivery of your blog content can be handled this way, so you don’t have to manually update your email subscribers. Now if you use FeedBurner it is easy to setup. When clicked on, your users will simply need to enter their email addresses to receive your RSS feed in their inbox.
However, we prefer to use aWeber – which has two complementary features for creating automated content outposts. First of all you get an extremely customizable tool to send out your RSS feed to email subscribers. We prefer using aWeber for many reasons and their Blog Broadcast tool is one of them.
aWeber allows you to schedule broadcasts based on time or number of entries to send. Furthermore it will automatically send out a message on Twitter for your readers to view posts.
Here are some hints when integrating your blog’s rss feed to email subscribers…
- Don’t send them too many posts, maybe just your “Featured Posts”
- Send a digest rather than single emails per post
- Provide a call to action at the end of these digests
- Add value to your email subscribers as incentive to subscribe
- Don’t just dump content on your subscribers – it’s an easy way to lose them
A lot of these techniques and tips have come from a lot of experimentation and tweaking. Again – this is why we prefer using aWeber as it allows us full customization for delivering RSS to email subscribers.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Thanks for the info, I really enjoyed reading your posts, there is some great info here.