Last week WordStream released a free keyword tool called “The Free Keyword Tool” (great branding) that is extremely simple to use and we recommend checking it out for your initial round of keyword research.
This is one of the most self-explanatory keyword research tools out there and is simple enough for a n00b to jump into.
Step 1: go to http://www.wordstream.com/keywords/
Step 2: enter your keyword phrases, one per line
Step 3: click “Submit Keywords”
After you submit your keywords the tool will show you potentially related keywords that you can add into the results. The results themselves are are ordered by relative volume – which is an estimate on how often people search for that keyword – it’s popularity.
Higher relative volume can be both good and bad. The higher the volume the more people are searching for it = good. But with high volume searches comes more competition in both organic rankings and PPC bidding = bad.
Using this tool you can get an idea on how to better write for SEO and which keywords you should start targeting in your PPC campaigns.
Want to know more about keyword research and PPC? Check out this episode of our internet business podcast.
Do you have any questions on this keyword tool or keyword research in general? Something you would like to add? Let us know in the comments or jump into the forums!
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Nice find… And I watched the podcast over the weekend and thought you did a GREAT job covering some pretty confusing details. You have a great eye for the “micro-marketing” and how it applies to SEO…
As always, I’m impressed.
Andrew B. Clark
The Brand Chef
Thanks for stopping by! Glad you enjoyed the podcast – I think it was one of our best yet!
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