Future of PR: When Agencies Represent Communities –Not Brands

With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers –rather than brands.

Tags: getanewbrowser web strategy community

Posted by: Andy Brudtkuhl

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