Good Email Marketing From Newegg

by Andy Brudtkuhl on March 25, 2010

I needed a wireless router for my garage so naturally I head to Newegg – everyone’s favorite geek store – and ordered one a couple days ago.

(Ironically it’s being delivered as I write this)

The day after I ordered – I got this email from Newegg

Click To Enlarge

Why Is This Good?

  1. It’s highly relevant – both the timing and content
  2. It’s an easy upsell – maybe I forgot to order an adapter!
  3. It adds value beyond the product I purchased

Do you have examples of good email marketing? Let us know in the comments or jump into the forums!

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