The Big Google Analytics Post

Google Analytics For Beginners

Getting started with Google Analytics? Or have you had it installed for awhile and are looking to learn what some of things inside actually mean? Here’s a good starter video for you that walks you through what to look at, what’s important, and what the different reports mean.

Want to dig deeper into your Google Analytics? More Google Analytics in 60 Seconds after the jump…

Find The Best Keywords

You can use Google Analytics to find keywords that perform the best for you – ie which keywords lead to more sales… These reports will help you to optimize your search marketing targeting and advertising.

Find Poor Performing

Find out which keywords you are bidding on that are the worst performers. You don’t want to create campaigns where people leave right away. You can tell which keywords drive the most amount of traffic – and then determine which keywords are profitable. You don’t want to bid on keywords to drive bad traffic – which are ones that will leave right away. This is measured using bounce rate.

Link AdWords with Google Analytics

Linking your AdWords account with Analytics gives you insight on keywords, ROI, and more. This data allows you hone your advertising campaign to the most profitable keywords.

Identifying High Spenders

Using careful keyword and conversion analysis you can target the highest spenders… That’s good right? Using these techniques you can target the keywords that these big spenders use to find what they are looking for – and target them.

Improve Local Results with Google Analytics

Local search is huge and cannot be ignored. Many companies have customer demographics based on geographic location. Careful analysis in Google Analytics can help you find, target, and optimize new markets. This insight can show you where you need to target search advertising and SEO regionally. This is powerful stuff!

Need To Track E-Commerce with Google Analytics?

Track sales down to the product level with Google Analytics. You can also use Google Analytics to figure out which targeted keywords are creating the most sales for each product. This video shows you how to configure e-commerce tracking on your site.

Using Site Search

Find out what people are searching for on your site – to give you insight to what they are looking for. This data allows you to capture and optimize on trends you otherwise wouldn’t know. You can also use this site search data to optimize your keyword buys in Google AdWords.

Setting Up Conversion Funnels

We love conversion funnels at 48Web (I know, we’re data geeks) but we find this is some of the most valuable information available in analytics for fine tuning and measuring your web strategy. Using these techniques you can find out where people are coming from that are actually converting on your website – and where you are losing potential conversions. We always say – conversion trumps traffic. Traffic is easy to get but its often easier to double your conversions than traffic. Using these techniques you’ll be able to optimize for conversions.

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5. Tracking Local Search Traffic with Analytics