I once tweeted “If you are selling on the web and not using Google Website Optimizer than you are missing out”. I still firmly believe this because it allows you to test and hone not only your landing pages – but your advertisements as well. The first thing we tell our web strategy clients is to pick one of five web strategy goals. These goals range from email subscription opt-in to actually making a sale – and Google Website Optimizer helps you to find the best path and methods to reach those goals.
The easiest way to explain Google Website Optimizer is that it allows you to do A/B split testing.
Here’s an example…
Let’s say you are a plumber and your primary source of lead generation is people calling you for a free estimate after arriving to your site from a Google AdWords ad when they search for “plumber Des Moines”. On that page you have a simple sign-up form but you want to see if adding a video demonstration will help. With Google Website Optimizer you can setup an entirely new page with your video and new contact form and test which one gets the most people to sign up. It’s that simple.
What is Google Website Optimizer?
And why do you need it? Here is Google Website Optimizer in 60 seconds
Google Website Optimizer Tour
What if there were a way to find out which images, headlines, and website copy are most effective at getting your website visitors to convert? There is, with Google Website Optimizer.
What are A/B Tests?
A/B Split testing allows you to test different headlines, images, titles, and text to see which generates the most conversions. Here is a simple demo about what A/B tests are and how to easily set them up with Google Website Optimizer.
Introduction to Website Optimizer
Tom Leung discusses the importance and benefits of optimizing your website’s design and content. He provides a detailed introduction to Website Optimizer, reviews the product’s core features, and walks through a simple A/B test.
Tom explains what’s wrong with landing page design and why testing helps fix it. This is the “why you need to test” webinar. He explains that optimizing before the sale will have huge ROI benefits down the road. Tom says you should be constantly enhancing how you drive, measure, and convert your traffic – and explains what tools Google provides to help you.
Advanced Google Website Optimizer Training
Step-by-step walk through of how to successfully create and launch A/B and multivariate experiments in Website Optimizer.
This is a full advanced tutorial for Google Website Optimizer showing you examples of tests and how Google Website Optimizer works. In includes a walkthrough on setting up A/B and MVT tests from start to finish – and testing recipes & best practices. Get your notepad out and a cup of coffee and get optimized!
Questions or Comments?
If you have any questions or comments on how to use Google Website Optimizer in your business – let us know in the comments or forums!
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