If you ask Matt Cutts what big SEO changes are coming up he will tell you "make great content" and so on…never wanting to reveal the weaknesses of their search algorithms. Eric Schmidt, on the other hand, is frequently talking to media and investors with intent of pushing Google’s agendas and all the exciting stuff that is coming out. In the last 6 months Mr. Schmidt has made a couple quotes that smart SEOs should incorporate into their optimization strategies – one on brands [15], and another on word relationships [16
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- A couple insights to future Google additions to their ranking algorithm: brands as noise filters and relationship awareness. Exciting stuff…. posted by Andy Brudtkuhl
Tags: web strategy getanewbrowser seo google
Posted by: Andy Brudtkuhl
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Therefore what? How do you think this should change what you or your clients or prospective clients are doing?
I think it just reiterates the point that we always make with our clients. We always tell them there's no magic pill you can take to rank high on Google. We advise developing quality, focused content to build a community around their brand.
Essentially this is saying that these businesses will be rewarded for building a brand and not going the shady route by buying links / etc to increase their Google juice. If you build a trustworthy site for your community then chances are Google will find it trustworthy – thus eliminating spam that lingers in the first page of Google results – and makes room for your company who is doing it right.
Now there are still problems with this idea.. So now Radio Shack is ranking high for electronics – although they may not be what the user is searching for. I think it's better than the alternative – of having some thin affiliate site in the top results who are only selling someone else's products. So yes, this could hurt the affiliate market.
As far as the second item goes – the idea of meaning rather than keywords may affect your copywriting practices – among a dozen other things.
Overall I don't think this will have a direct affect on “the little guys” – but I do think it will have a trickle down affect on how you develop your content marketing strategies.