Popular Posts On Local Internet Marketing
A recent report from Opera states that nearly 15% of mobile web traffic is from search. This makes your local listings even more important as they are tightly integrated into mobile search results.
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Learn two ways to target local in Google Adwords PPC campaigns…
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Google announced the ability to filter search results by location. Here is what it looks like and what it means for your Google Local Listing…
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In this short video we cover 5 Reasons You Need A Local Business Listing…
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Our latest mindmap – sample local web strategy. Here is a basic plan for anyone operating a local business that wants to use the web to help them. These are free and easy ways to cash in on local internet marketing.
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Posts On Local Internet Marketing From The Web
This post is short and easy to follow, just like the tactic it recommends. Most everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihm's excellent and oft-referenced Local Search Ranking Factors. In that document, and in many places where local results are analyzed, it's clear that getting your business/website into more listings, in a consistent fashion is a very good thing.
Yet, somehow, this obvious tactic has gone missing from many GG Local optimization recommendations. Either that or it's so obvious that no one feels the need to mention it. Whatever the case, it's available now :-)
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Online will continue to get a larger share of the local ad spending pie, increasing from 12% in 2009 to a projected 14% this year. By 2014, BIA/Kelsey expects one-quarter of all local advertising spending to be online.
In January, Barclays Capital also reported 2009 local ad spending down significantly from the year before, by about 22%. Barclays similarly expects a flat local ad market through 2011.
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Within local search, the types of businesses which have the greatest need to feature key employees are doctors offices and legal firms. Some of these have learned over time to create good webpage content around their partners’ identities, but for many there is still room for improvement.
One doesn’t have to be a medical clinic, legal firm or large corporation for there to be a strategic benefit to presenting employee pages. Even small-to-medium businesses may often benefit from featuring a few of their top employees on their websites.
In cases where an employee may be known and searched-for online, companies should seriously consider highlighting that employee on their website to make their businesses far easier to find.
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Things in the Local Search space are out of the control of the typical small business owner
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Google has just turned on a nifty location feature in search. Now, you can refine search results with a “Nearby” button, which will filter your results that cater to your location. So if you do a Google search for Italian restaurants, you can click the “Show Options” button to access a “nearby” filter to see results for Italian restaurants in the city/area you live in. You’ll also be given local business results as well.
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Mobile question and answer startup ChaCha is on a roll, possibly achieving profitability, raising boatloads of money, and even venturing into social media with a Facebook app. Today, ChaCha is getting intothe business listings game with local business search company Localeze. Localeze will provide ChaCha’s website with in-depth information about more than 15 million businesses across the country.
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Meanwhile, Google Maps has been the Map platform of choice and added images, reviews, street views, and ratings during the past few years. These Map features will be combined with Buzz and Place Pages to add a locational and social gaming experience.
Google competitors beware.
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Before a business can confidently target ads using narrow targeting, it must be confident the search will be conducted using zips or neighborhood names, for example. So the ability to target effectively is critical for greater value. Tied to the geo-target is the need for inventory for that placement. Are users searching for your product or service in that targeted area? If so, how many search queries are run for that item that you want to sell? Added to all of those worthwhile questions is how confident are you that the search engine employed can truly target to such a finite area? Have you run any test campaigns to see results produced using narrow geo-targeting?
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Small businesses stand to increase their local audience and further their market reach through geolocation platforms, which attach real-world locations to mobile phones. Here are a few ways companies can become part of the location tagging world of social media.
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In the past, it has been difficult for local businesses to advertise on search services because there were barriers – such as knowing how to use cryptic technology – but recent advances, like Google Maps, have helped make local advertising more approachable.
It’s now reasonably easy for a local business to get listed, simply by claiming a spot on the map. The more businesses who register, the greater the resource, and the more people will use it. Also, the more people will come to expect to see local resources.
With the widespread use of smart-phones with inbuilt GPS services, the global local search market set to soon surpass $31 billion.
There is a lot of potential coming up in local PPC.
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