Media Philosopher » Why Social Media Measurement is like Gourmet Cooking

It is easy to predict that we will be talking a lot more about social media measurement and ROI in 2009. The question of ROI becomes more important when there is a market transition from an established form or investment (i.e. traditional media) to an emerging form like social media. Even though the ROI of current or traditional investments may be no less certain, the test is always a higher one to justify a change.

Comments:

• This topic is constantly coming up… How can you measure the ROI of social media? posted by Andy Brudtkuhl

Tags: getanewbrowser roi social media web strategy

Posted by: Andy Brudtkuhl

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