Optimizing Landing Pages to Match Customer Motivation

Today I want to look at motivation from a different angle. I want you to choose a landing page that is top priority for you to optimize. For example, your most profitable product with the highest abandonment rate. I want to get you thinking about which customer motivations are most likely to match your business, your products, your typical customer and your landing page presentation.

Comments:

• If you run an ecommerce site or have clients that do so, this is a great resource for analyzing and configuring your landing pages based on the motivation of the customer. posted by Andy Brudtkuhl

Tags: web strategy landing page

Posted by: Andy Brudtkuhl

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