As far as I know Pancheros has become the first national chain of fast food restaurants to integrate Twitter promotion with their physical store locations. I am pretty happy about it, I feel like I helped get the effort going. I wonder how long it will be before McDonalds, Burger King and Taco Bell follow their lead.
Comments:
- Pancheros, a burrito restaraunt, is briding the gap between social media and its brick and mortar operations. Excellent web strategy posted by Andy Brudtkuhl
Tags: twitter pancheros getanewbrowser web strategy
Posted by: Andy Brudtkuhl
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