Today Seth Godin wrote a post called “Things to ask before you redo your website” in which he lists a number of questions you should ask yourself as you look to redesign (or design anew) your website. He covers many of the same ideas that we cover all the time as you look to create a web strategy.
Seth starts out with the big one: What is the goal of the site?
If you read this blog you have seen this recommendation a dozen times. If you don’t have goals for your website – than what is the point? Every website should have a goal. What kind of goals? Check out our 5 Web Strategy goals post to get started. Seth goes on with his own suggestions for goals:
- Are we trying to close sales?
- Are we telling a story?
- Are we earning permission to follow up?
- Are we hoping that people will watch or learn?
Can you answer any of those questions? If not – you need a web strategy plan.
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