Search Engine Optimization (SEO) is the art of increasing a website’s visibility in search engine rankings by using various tactics including relevant keyword targeting. SEO is a cornerstone of an effective web strategy as it increases your “findability” on the web.
See Also: Search Engine Marketing, Keywords
Resources:
- Beginner’s Checklist for Learning SEO
- SEO Training
- SEO Tools
- Official Google SEO Starter Guide (PDF)
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