Small Business Keyword Research – An Interview With Larry Kim

In this video I get the pleasure of interviewing Larry Kim, founder of WordStream about using his free keyword tools for small business online marketing. We also talk about some of his fantastic premium products that change the way internet marketers hone and craft their PPC advertising campaigns. We also talked about the power of long tail keywords and how you can use WordStream to find the best ones.

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Here are some of the topics discussed in this interview…

1. Who are you?

2. What is your background?

3. What is WordStream?

4. What tools do you offer?

5. How can this help small business

6. We share a lot of internet business models with our readers. Your model of freemium – giving away free tools with defined upgrade paths to premium tools – is one that interests a lot of our readers. Can you give us a high level view on how you run your business using this model?

7. How can people get ahold of you?

Check out WordStream’s killer tools, their internet marketing blog, and follow them on Twitter. You can also follow Larry on Twitter @LarryKim

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