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Social Media Is Not A Web Strategy
December 21, 2009 by Andy Brudtkuhl - Leave A Comment
Neither is email marketing. Neither is blogging. Neither is search engine marketing. Or Facebook pages. Or LinkedIn. Or an iPhone app. Or Twitter. Or WordPress. Or podcasting. Or creating killer content…
None of these on their own is as effective as using them all together!
Coordinating them all together IS a web strategy
Don’t get us wrong – we love social media, internet marketing, search advertising, etc. But just focusing on individual tactics is not a strategy. You need to plan on how to get all these practices to work together to run your business online. Every other year we have new buzz words and hot marketing tactics that everyone dumps all of their time and money into – especially when it comes to the web. This type of silo marketing works in the short term – but not in the long term.
If you really want to run your business online – you need to figure out how all these work together so you can plan a long term web strategy for your business.
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Check out what others are saying about this post...[...] there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. via webstrategyworkshop.com If you enjoyed this post, make sure you subscribe to my RSS [...]
[...] about it all wrong. You should be focused on your goals – sales, conversions, leads, etc. Social media is a tool – not a web strategy. Don’t lose sight on what’s important in your business – making [...]