community building

5 Web Strategy Planning Steps

by Andy Brudtkuhl on February 9, 2009

If you are diving into your own web strategy planning, here are five focus areas for you to think about.

1. Technology

  • Make sure you use the right platform from the beginning
  • Must be easy to update
  • Don’t choose closed-source, proprietary technology
  • Find optimized solutions for SEO and Internet Marketing

2. Content

  • Define content strategy
  • Create content outposts
  • Produce engaging content
  • Make all your content infinitely shareable

3. Community

  • Read related blogs on your topic
  • Comment wherever you can
  • Find related people on Twitter
  • Develop relationships surrounding your niche

4. Internet Marketing

  • Keyword Research
  • PPC advertising
  • Email Marketing
  • Affiliate Marketing

5. Analytics

  • Know basic metrics
  • Keep bounce rates low
  • Setup conversion goals
  • ABT – Always Be Tracking

At 48Web, we offer web strategy plans tailored to your business. Contact us if you get overwhelmed!

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