We are starting our Web Strategy Bootcamp series on Thursday, December 10… What is it? It’s a webinar series to help you learn how to run your business online – simple as that. At 48Web we’ve been running our business online for two years and want to share our tips and tricks with you.
In this first webinar we’ll layout a basic web strategy and concepts for running a business online in the upcoming year. We’ll cover things like creating content outposts, building community the right way, and how to leverage your traditional marketing dollars online.
This is not “how to start an online business and make millions of dollars in 2 months by selling a Twitter ebook”
This webinar will show you how to leverage the web to run your existing business better and more efficiently. I’ll run through a short presentation and will follow up with live Q&A. For more details on what we’ll be covering see my online business mindmap and read 5 Cornerstones of An Effective Web Strategy.
Details
What: Web Strategy Bootcamp – How To Run Your Business Online In 2010 When: Thursday, December 10 2009 at 2:00PM Where: Online at WebStrategyWorkshop.com
Sign Up Now
If you have any questions, please let us know in the comments or jump in the forums… And feel free to email me at andy[at]48webconsulting.com
In this episode we discuss how you can join the community and find the best content on web strategy topics.
UPDATE – Some of the quick links – like WebStrategyWorkshop.com/facebook mentioned in the video are not working at the moment due to an incompatibility with a WordPress plugin and the latest WP update. Please use the links below instead.
Links
Web Strategy Forum – a web strategy forum for discussions on posts, podcasts, and anything else
Web Strategy Digest – a digest of links from around the web that are important in developing a web strategy
If your content strategy is to “Go Viral” than you need start over. As Scott Monty says above – “viral is a result, not strategy”. If you produce engaging, quality content – then you may be able to go viral. If you set up a good syndication and distribution system by creating content outposts – then you may be able to go viral.
But don’t think by just putting a video up on YouTube, it will go viral and that’s the end of your content strategy. One lesson we teach all our clietns and members is that simply building a website does not mean people will come. That’s the first misconception we always try to reverse. A killer website is only as good as the community that is built around it. Viral content needs an engaged community. Start with web strategy basics and becoming viral will be a result
One of the initial points we try to make when beginning work with our clients on a web strategy plan is that your website is only one piece of the puzzle. A proper web strategy plan includes much more than just building a website. In the last episode of our internet business podcast we started a new segment called “Don’t” – during which we gave the advice “If you build it, they won’t come”. This means just having a website isn’t a web strategy. If you build a website and expect people to start visiting it with no additional work you are setting yourself up for failure.
Here are some tips to broaden your web strategy beyond your website…
Find your audience, Build your community, and Engage people in social networks
If you are diving into your own web strategy planning, here are five focus areas for you to think about. 1. Technology Make sure you use the right platform from the beginning Must be easy to update Don’t choose closed-source, proprietary technology Find optimized solutions for SEO and Internet Marketing 2. Content Define content strategy [...]
When we discuss content strategy one of the recommendations we give in almost any circumstance is to create content outposts so your content can be consumed in many formats. One of the greatest distribution mediums for your content is RSS – which by now is universally supported in any technology platform you should choose. Even [...]
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