Track E-Commerce with Google Analytics
February 24, 2009
What products are selling best? What AdWords keywords have the best ROI?
If you set up ECommerce Tracking with Google Analytics you can do all this and more. You will be able to track all the transactions on your site, as well as see quick stats including…
- Overall revenue generated from online sales
- Average Order Value
- Product Performance
- Visits to Transactions
If you have integrated Google Analytics with AdWords, you will be able to calculate Revenue Per Click, ROI and Margin down to the keywords you are bidding on.
If you have an ecommerce site – or are selling anything online – this is essential.
