Web Strategy Workshop » ecommerce http://webstrategyworkshop.com Web Strategies To Help You Master Your Domain Mon, 17 Oct 2011 16:15:37 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Track E-Commerce with Google Analytics http://webstrategyworkshop.com/track-e-commerce-with-google-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=track-e-commerce-with-google-analytics http://webstrategyworkshop.com/track-e-commerce-with-google-analytics/#comments Tue, 24 Feb 2009 16:30:00 +0000 Andy Brudtkuhl http://webstrategyworkshop.com/analytics/track-e-commerce-with-google-analytics/

What products are selling best? What AdWords keywords have the best ROI?

If you set up ECommerce Tracking with Google Analytics you can do all this and more. You will be able to track all the transactions on your site, as well as see quick stats including…

  • Overall revenue generated from online sales
  • Average Order Value
  • Product Performance
  • Visits to Transactions

If you have integrated Google Analytics with AdWords, you will be able to calculate Revenue Per Click, ROI and Margin down to the keywords you are bidding on.


If you have an ecommerce site – or are selling anything online – this is essential.

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