What is “The Edge”

In the first episode of Managing The Edge, we discuss the following:

• What does it mean to become more findable and engaging on the web?
• How does search and Google impact your business?
• Building community is essential for success
• Findability is an absolute requirement in today’s business world

[audio:http://managingtheedge.com/podpress_trac/web/3/0/EdgeCast001.mp3]
Managing the Edge is brought to you from Impromptu Studio in Des Moines, IA by Doug Mitchell of CreateWowMedia and Andy Brudtkuhl from Web Strategy Workshop.

Search Engine Optmization (SEO)

Search Engine Optimization (SEO) is the art of increasing a website’s visibility in search engine rankings by using various tactics including relevant keyword targeting. SEO is a cornerstone of an effective web strategy as it increases your “findability” on the web.

See Also: Search Engine Marketing, Keywords

Resources:

• Beginner’s Checklist for Learning SEO
• SEO Training
• SEO Tools
• Official Google SEO Starter Guide (PDF)