measurement

Using Data To Better Connect With Your Customers

by Andy Brudtkuhl on October 13, 2009

Are you making data driven decisions?

“Attracting the right customers to your website will help you finish off 2009 strong and charge ahead in 2010. Few marketers realize that there is free data available, which is easy to access and can help you better target your advertising.

Avinash Kaushik leads a discussion to share ways for Using Data to Better Connect with Your Customers. You’ll learn how to find and use data from Google Trends for Websites, Insights for Search, and Ad Planner. Avinash offers tips for using this data to focus on your most relevant audiences and maximize your return-on-investment immediately. And you’ll walk away knowing how to make the most relevant decisions to drive your business forward.”

via YouTube and Think2010

{ 0 comments }

Can You Measure Social Media?

by Andy Brudtkuhl on February 25, 2009

Short Answer: Yes, using the proper tools. And that’s what our Web Strategy Academy is for – to show you how to use the tools. But for now focus on listening and engaging your community and you will see results.

Check out this slide deck from Pop Labs Social Media Bootcamp to get started…

{ 0 comments }