money

Making And Taking Money Online

by Andy Brudtkuhl on February 2, 2010

Any business – no matter the type – can use the web to make and take money…

Here are some tools you can use to do so…

Processing

Finances

Shopping Cart

E-Commerce

What tools do you use to make and take money online? Let us know in the comments or jump into the forums!

Learn more about making money online in Getting “IT” Right

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5 Ways To Make Money With WordPress

by Andy Brudtkuhl on January 14, 2010

How To Make Money With WordPress

1. E-Commerce

Selling products using a shopping cart…

Tools: WordPress E-Commerce Plugin

Example: RiptApparel.com

Sells custom made graphic tees using WordPress and a shopping cart.

Cool Graphic Tees

2. Membership

Selling monthly, recurring access to a site for consulting, content, coaching, news, etc…

Tools: WishListMember

Example: OperationRedState.com

Sells a membership program to help candidates run for office online.

WordPress Membership

3. Sell Digital Products

Sell courses, e-books, consulitng, reports, music, video, etc using WordPress

Tools: 1ShoppingCart, E-Junkie, or PayPal

Example: WebStrategyWorkshop.com

Sells digital courses to help you run your business online

WordPress Sell Content

4. Advertising

Sell advertising on your blog or site

Tools: Google AdSense, Google Ad Manager, Text-Link-Ads

Example: ShoeMoney.com

Sells advertising inventory on his WordPress Blog

WordPress Advertising

5. Affiliate

Sell other people’s products online and make commission

Tools: Google Affiliate Network

Example: ChrisBrogan.com

Earns commission by selling other people’s products

WordPress Affiliate

How do you make money with WordPress? Do you have any questions on setting up one of these models? Leave us a comment or jump into the forums!

Bonus: There are more than five ways to make money with WordPress in the graphic ;)

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5 Ways To Make Money With Google Analytics

by Andy Brudtkuhl on August 26, 2009

That’s right – you can make money with Google Analytics

How? Look at your data!

1. Keywords

Are people arriving to your site for specific keywords – not finding anything – and leaving? Perhaps its time to add to your inventory or list of services!  Perhaps you sell brown shoes and people come to your website looking for blue shoes… Maybe you should sell those too?

2. Site Search

Are people searching your site for a product you are not selling? Are a lot of people searching for that product? Maybe you should start selling that product! You’d never know if you didn’t check your analytics data. Maybe you get 100 searches a month for “12 ft HDMI cable” and you only sell 6 foot cables. Maybe it’s time to add that to your inventory?

3. Optimization

Are people landing on your website from search or advertisements looking to buy a product you sell – and can’t find it? You can tell by studying the bounce rates of your inbound search traffic and AdWords traffic. If you shine light on this problem by studying data – you can optimize your site to increase conversions.

4. Test Everything

It sounds silly but simple things like moving buttons, changing text, and limiting options can have a huge effect on the overall conversion rate of your website. For instance – headline copy for your product may be confusing users. If you test different variations of that copy – Google Analytics will tell you which converted the best. Why chance it?

5. Identify New Geographic Markets

Is someone searching for your restaurant across town? Is someone searching for your consulting services across the state? Does someone want to buy your product from Australia? Analytics data will answer these questions and help you define new geographic markets to enter and advertise to.

6. Yes, you get an extra tip

Are your products seasonal? Perhaps you’d never know if you didn’t look in your web analytics. Do more people order your pizza in the winter? Are people more apt to buy your shoes in the summer? Does most of your search traffic come during the holidays? With information like this you can optimize your landing pages and hone your advertising.

How do you make money with Google Analytics? Let us know in the comments or jump in the forums!

img via flickr

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