Getting “IT” Right – Slidecast

We made a business picture book…

And then we made a video

5 Things Your Business Needs To Do On The Web In 2010

Here are five things you can focus on when you are planning your 2010 Web Strategy….

1. Target Local

• Use Google Local Dashboard
• Write Targeted Copy (ex: “We are the top full service plumbers in des moines“)
• Geographically target ads on Facebook and Google

2. Use Content For Marketing

• Create some videos
• Repurpose content
• Spread it everywhere

3. Make Data Driven Decisions

• Use information and analytics to make decisions
• Test everything

4. Maintain Content Outposts

• Make sure the content you are creating is delivered TO your audience
• Stay alert on your outposts to further discussion
• Use tools like HootSuite to manage all outposts efficiently

5. Make Money Online

• Create new revenue streams using the web (it’s not as hard as you think)
• Generate hot leads using social media and search marketing
• Get and grow a good list

What are you doing in 2010 for your business? Let us know in the comments or jump into the forums!

Interested in how you can run your business online? Check out our latest webinar.

image via houseofsims

How To Run Your Business Online – Webinar Video

Last week we did our first webinar for running your business online in 2010. For the last two years we’ve been running our business online and in this webinar we show you how we do it. We talk about everything from running your IT in the cloud to internet marketing and advertising.

This video is currently available to members only (free signup!) but we’ll open it up for everyone next week…

UPDATE: The video is open to everyone now!

Video
Sorry about the editing job – the next one will be better… My screencasting program unexpectedly quit in the middle so I had to deal with a different file format. Instead of messing around with it for days – I decided to release it as-is…

Slides
View the webinar slides for running your business online.

[register_free]

If you have any questions, please jump into the forums or leave us a comment!

What Do You Mean “Running A Business Online”?

We’ve had some confusion about our upcoming webinar – “Learn To Run Your Business Online In 2010“. Most of them wondered what it actually means to run a business online. Many of the questions were from traditional small businesses and entrepreneurs – people who run brick & morter or consulting businesses.

You can still run your business online! We do and we’re just your average consulting company. Any business can – and should – leverage the web to lower costs, increase ROI, and be more productive.

Every business can be run online… not just e-commerce or internet based companies. This is a slide for our upcoming webinar on how you can run your business online – no matter what business you are in!

Only a couple days left to register – Sign Up Now!

Learn To Run Your Business Online In 2010 – Free Webinar

We are starting our Web Strategy Bootcamp series on Thursday, December 10… What is it? It’s a webinar series to help you learn how to run your business online – simple as that. At 48Web we’ve been running our business online for two years and want to share our tips and tricks with you.

In this first webinar we’ll layout a basic web strategy and concepts for running a business online in the upcoming year. We’ll cover things like creating content outposts, building community the right way, and how to leverage your traditional marketing dollars online.

This is not “how to start an online business and make millions of dollars in 2 months by selling a Twitter ebook”

This webinar will show you how to leverage the web to run your existing business better and more efficiently. I’ll run through a short presentation and will follow up with live Q&A. For more details on what we’ll be covering see my online business mindmap and read 5 Cornerstones of An Effective Web Strategy.

Details

What: Web Strategy Bootcamp – How To Run Your Business Online In 2010
When: Thursday, December 10 2009 at 2:00PM
Where: Online at WebStrategyWorkshop.com

Sign Up Now

If you have any questions, please let us know in the comments or jump in the forums… And feel free to email me at andy[at]48webconsulting.com

Run Your Business Online In 2010 – Mindmap

Here’s are my notes for an upcoming presentation on running your business online in the next year. I thought I’d share it with you! You should start planning your 2010 web strategy right away!

This mindmap is based on the 5 Cornerstones of An Effective Web Strategy post…

Click To Enlarge

Is there anything that needs to be added/removed/rearranged? Let us know in the comments or jump into the forums!

I share a lot of my notes and research with the members in our free web strategy community… Are you a member yet?