One of the initial points we try to make when beginning work with our clients on a web strategy plan is that your website is only one piece of the puzzle. A proper web strategy plan includes much more than just building a website. In the last episode of our internet business podcast we started a new segment called “Don’t” – during which we gave the advice “If you build it, they won’t come”. This means just having a website isn’t a web strategy. If you build a website and expect people to start visiting it with no additional work you are setting yourself up for failure.
Here are some tips to broaden your web strategy beyond your website…
- Find your audience, Build your community, and Engage people in social networks
- Develop Content Outposts
- Start an SEM campaign
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