One of the first questions we often get from our workshop members is “Where Do I Start”? While each answer differs based on their business (which we are able to help out with for members) we generally push them in this direction…
- Define your goals (sales, leads, etc)
- Create a hub with WordPress
- Design a landing page based on your goals
- Start with search advertising
Why search advertising over social media, email marketing, etc? Honestly, it has the best ROI and least amount of time to implement and manage… Granted – we think community building and other internet marketing efforts are must-haves. But if you are looking to do one form of internet marketing to start, search advertising is our recommendation.
A recent study from Advertise.com and SEMPO concurs saying search advertising provides the highest ROI. Their findings…
The forms of online advertising which provide the best ROI include:
- Search – 70.7 percent
- Cost-per-action (CPA) – 14.6 percent
- Email – 6.1 percent
- Social – 3.7 percent
- Other – 2.4 percent
The only drawback to this form of internet marketing is the cost associated – it’s not free like social media. But in a world where time is as big of currency as money we still think search advertising is your best bet to get immersed in internet marketing for your small business.
Low time investment + higher ROI = win
Have a question? Jump into the forums or leave us a comment!
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