Social Media

Five Eras of the Future of the Social Web

May 6, 2009

Jeremiah Owyang discusses the five eras in the future of the social web.

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5 Ways To Not Be an Internet Marketing Spammer

March 31, 2009

There’s a fine line between trying to gain maximum reach for your business on the web and becoming a spammer. Here are five guidelines to help you avoid becoming an internet marketing spammer. 1. Don’t Use Social Media as A Marketing Bullhorn Finding and building community around your business, industry, or niche can be a [...]

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Can You Measure Social Media?

February 25, 2009

Short Answer: Yes, using the proper tools. And that’s what our Web Strategy Academy is for – to show you how to use the tools. But for now focus on listening and engaging your community and you will see results. Check out this slide deck from Pop Labs Social Media Bootcamp to get started… Social [...]

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Getting Started in Social Media

February 9, 2009

Here are 40 key elements to help you get started using Social Media from Michael Fruchter. Read Original

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5 Steps to Finding Your Community

February 2, 2009

So you have a business, a blog, and a Twitter account… Now what? One of the first recommendations we give to our web strategy clients is to find their community and engage them in value-added conversation. The first rule in Social Media Marketing is to add value to your community and NEVER use it as [...]

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