I once tweeted “If you are selling on the web and not using Google Website Optimizer than you are missing out”. I still firmly believe this because it allows you to test and hone not only your landing pages – but your advertisements as well. The first thing we tell our web strategy clients is to pick one of five web strategy goals. These goals range from email subscription opt-in to actually making a sale – and Google Website Optimizer helps you to find the best path and methods to reach those goals.
The easiest way to explain Google Website Optimizer is that it allows you to do A/B split testing.
Here’s an example…
Let’s say you are a plumber and your primary source of lead generation is people calling you for a free estimate after arriving to your site from a Google AdWords ad when they search for “plumber Des Moines”. On that page you have a simple sign-up form but you want to see if adding a video demonstration will help. With Google Website Optimizer you can setup an entirely new page with your video and new contact form and test which one gets the most people to sign up. It’s that simple.
What is Google Website Optimizer?
And why do you need it? Here is Google Website Optimizer in 60 seconds
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